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Showing posts from October, 2017

WEEK 5 - Rewriting Product packaging

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Cocoa Rice by Doves Farm Organic Image via: https://www.pinterest.com/pin/573153490058833769/?lp=true Who doesn’t start the day with cereal? I guess everyone does! But, have you tried our delicious crispy rice cereal with cocoa? You have to! Doves farm organic use the best rice that grown to organic standards special from italy, then toasted in a special cocoa recipe to give you our wonderfully chocolatey Cocoa Rice.. It is 100% made in tasty and healthy to start your day! What we use? Absolutely 71% Wholegrain, do you have constipation problem? Wholegrain rice has high fiber to reduce it. 20% sugar cocoa, this is our delicious source is from! 5% Glucose syrup, our sweeteners made from natural ingredients and we still put it in small amount. Don’t worry! 4% salt, salt of spirit to start your day, why not?! Whoops! Here’s an allergy advice; it may contain hazelnuts and milk. But we’re gluten free, so nothing to worry about! Above is my creative post f...

WEEK 5 - Copywriting Tips

An interesting copy for a product's packaging According to Brand New Copy (2017), a persuasive and good copywriting encourages people to take action. The way your message is delivered makes all the difference whether the aim is to get consumers to subscribe to your mailing list, or buy your products or services. A compelling headline is arguably the most important part of a copy, as it compels readers to read more. Thus, no matter how persuasive your body copy is, if your readers do not get past your headline, the rest is pretty much redundant. Furthermore, an interesting copy for a product’s packaging is to entice it with benefits. According to Shopify (n.d.), to spark a potential buyer’s attention is to highlight the benefits of each feature of a particular product. In short, do not just sell a product, sell an experience. Moreover, a copy that is visually appealing is an interesting copy. One of the rules of copywriting by Leo Burnett is to “make it inviting to look at” - ...

WEEK 4 - Product Interesting Feature

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CW-X VENTILATOR WEB TOP AND STABILYX VENTILATOR SHORT Image by: http://maybegravy.typepad.com/maybe_im_gravy/print-ads/ Good news for good people! Introducing CW-X new product, ventilator top and short that has amazing features! Say no more to your humdrum sports outfit! Its top made from 80% coolmax and 20% Lycra that carrying moisture, it keeps your body away from swelter. It also got 2-way stretch support web, so it will improve your body posture, balance, and arm motion. Yes! You can go with your most flexible movement by this shirt! You don’t need to be worry of sun exposure that has bad UV radiation for your skin, because it provides UPF 40+ for UVA/UVB protection. Accelerated recovery, it helps you to reduce fatigue and keep your blood streams increases as for targeted support. Do you know one of the proper posture requirements is your muscles must be aligned? Anatomically engineered exoskeleton is on this ventilator top! Both top and short has ...

WEEK 4 - Five elements of the laddering process

Five elements of the laddering process: A laddering process is a tool used in marketing research method which can find out the customers’ purchasing behaviour by buying the products and services. There are five elements of the laddering process which consist of attributes, feature, product benefit, customer benefit, and value. Attributes: Attributes describes how the individuals recognize a product or service. For example, “I want to buy this bag because it is a convertible.” Feature: By telling the consumer of your feature and function of the product. It shows what is different from others in the market. For example, the shoe is comfortable and soft. Product benefit: Product benefit included the differences of product or service that the features are experienced and used by the customers.  Customer benefit: Customer benefit describes how customers feel after experiencing the products or services. They may focus on what is the benefit for them so that they will...