WEEK 5 - Copywriting Tips

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An interesting copy for a product's packaging


According to Brand New Copy (2017), a persuasive and good copywriting encourages people to take action. The way your message is delivered makes all the difference whether the aim is to get consumers to subscribe to your mailing list, or buy your products or services. A compelling headline is arguably the most important part of a copy, as it compels readers to read more. Thus, no matter how persuasive your body copy is, if your readers do not get past your headline, the rest is pretty much redundant. Furthermore, an interesting copy for a product’s packaging is to entice it with benefits. According to Shopify (n.d.), to spark a potential buyer’s attention is to highlight the benefits of each feature of a particular product. In short, do not just sell a product, sell an experience. Moreover, a copy that is visually appealing is an interesting copy. One of the rules of copywriting by Leo Burnett is to “make it inviting to look at” - no one would read it if the ad does not have the ability to entice and invite the eye of your readers (Writtent, 2017).
By: Luk Ee Yen

Reference List:
  1. Shopify. (n.d). 9 Simple Ways to Write Product Descriptions that Sell. [online] Available at: https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell  [Accessed 18 Oct. 2017].
  2. Brand New Copy. (2017). 13 Copywriting Tips to Improve Your Marketing. [online] Available at: http://brandnewcopy.com/copywriting-tips/   [Accessed 18 Oct. 2017].
  3. Writtent. (2017). 35 Copywriting Tips & Tricks From The Pros . [online] Available at: https://writtent.com/blog/stuck-writing-35-sure-fire-copywriting-tips-tricks-pros/  [Accessed 18 Oct. 2017].

Comments

  1. UnknownOctober 23, 2017 at 2:14 AM

    I agree with what you have stated in the article. Other than that, I would add one more point to that. In my opinion, an interesting copy for a product’s packaging is simple and concise. The clear and concise message can make the target audience understands the products easily. According to Eugene Schwartz, write to the chimpanzee brain, the best choice is writing the simply and directly message (Nesterenko, 2017). The customers can connect to product quickly with the straightforward message. While the customers are bombarded with complex advertising messages; they will feel annoying by looking at the confusing message and information. Besides, a simple design is more effective as the customers are easily viewable.

    Nesterenko, H. (2017). 35 Copywriting Tips & Tricks from the Pros. Available at: https://writtent.com/blog/stuck-writing-35-sure-fire-copywriting-tips-tricks-pros/ [Accessed 23 October 2017].


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