WEEK 6 - Facebook Ad Critique

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Farmdrop advertisement ad is interesting as it shows that the customers can get the delicious local food directly from the local farm to a household. In the headline, it says “get delicious food directly from the best local producer” which shows the benefits of Farmdrop that you can connect with the local produce where the farmers get the delicious food which straight away took from the farm and delivers to the your house. The image also delivers a very specific message about what is Farmdrop does. As for the description is simple and straightforward. It shows that the revolution of food distribution is coming. They will provide a better and fresher food for their customers. Besides, they also offer the promo code for the customers which you can get 20 pounds off for the first order as it can get the attention from the customer to order the food.
On the other hand, the ad could be improved for the call-to-action and description. The call-to-action can be more interesting by putting some interesting words instead of “learn more”. For the description, it can be showing more benefit so that customers can know more about Farmdrop.


By: Ting Yie Chee

Comments

  1. UnknownNovember 5, 2017 at 12:23 AM

    I agree with what stated in this article because they introduced the benefits in simple way. I realized that a powerful and interesting call to action may lead to the successful marketing campaign. So, for the call-to-action button i suggested it will be more interesting if they changed it into "Learn more about our product!" "get your fresh food here!" or even "click here to get your 20% off!".



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