WEEK 7 - Rewriting new copy for billboard

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Image via: http://www.flint-group.com/blog/6-steps-creating-outdoor-billboards-with-impact/


This advertisement is an example of a badly structured billboard. In my opinion, there are too many elements that can be found on the billboard itself that requires a longer period of time to be read. Moreover, billboard as such can cause readers to lose interest, as they will only focus on the name of the company. Furthermore, the fonts used in this billboard ad are more likely the same, which can be confusing and boring at the same time. In short, there is no focus point. According to Clarke (2011), a billboard should be simple, visible and understandable at least 500 feet away. Not only that, it is important to tell them only about key information.
A new copy that I personally think is good includes:-
Headline
“Everybody deserves a good lumber, don’t you think?”
Body Copy
Benefits:
  1. Affordable prices up for grabs
  2. Free consultations available
Company Name: Hilltop Lumber
Address/location: 1405 N Nokomis St. NE
Telephone Number: (320) 763-9663
Website URL: http://hilltoplbr.com

By: Luk Ee Yen

Reference List:

  1. Clarke, C. (2011). 6 Steps: Creating Outdoor Billboards with Impact. [online] Available at: https://marketingsense.wordpress.com/tag/advertising/ [Accessed 8 Nov. 2017].

Comments

  1. yinweichiewNovember 13, 2017 at 5:09 AM

    I totally agree that this billboard structure makes people lost interest in reading. I stop reading the ad after realising only the logo in the ad because of the cluttered messages on it. Furthermore, few points that I would like to add is that I think there is a balancing act that has to be played as there has to be a balance between the image and the logo. Sometimes, it is not “the bigger the logo the better”. Moreover, I also think that there is a lack of a clear call to action that the target audience can respond to.

    Editor: Chiew Yin Wei

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