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Image via: http://www.inspirational-quotes-short-funny-stuff.com/funny-ads.html I have chosen this Burger King advertisement for this activity. Firstly, one of the 5 different headlines is direct benefits claim which is “It’s so good even Mr. Ronald can’t resist Burger King ®” . The inspiration from this headline that I had created is due to the fact that Ronald is ordering his burgers from his competitor, Burger King because he loves it. Not only that, it displayed the brand’s outstanding quality. Secondly, identify brand is also one of the method I have chosen, which is “Burger King ® , the king of all burgers”. The inspiration behind this quote is that it shows the brand’s value and also the fact that it shed light to the brand itself. Thirdly, question headlines that I had chosen are “Have you gotten your burger on this morning? I know Ronald did”. Moreover, I had created a headline with a good question, in hopes that consumers can get the answers quickly, as it is...

What is Headline? A headline is one of the most important pieces of communication in advertising. It is designed to draw customers attention to read into the ad. It definitely makes a difference between which stories get read and which get ignored. If you do it well, you’ll turn a prospective customer into a sale but if you do it poorly,  the whole pitch will properly get passed over. Image via:  https://extra.ie/lifestyle/health/controversial-irish-cancer-society-ad-picks-up-industry-awards Tips for writing great headline One of the tips of creating a good headline is by stating the offering or guarantee in the headline. These tips work the best especially when you have a promotion going on. By this, you can write a clear and concise headline that will lure customers in. For example, “Get 3 months of Spotify Premium for $0.99” by Spotify. Furthermore, your print ad will stand out by making a bold and simple headline. Make a statement that is noticea...

Opposition of Emotional and Rational ads  Image via: https://sairahusain.wordpress.com/tag/nice-booty-great-sole/ Regarding the headline, “nice booty, great sole” show the features of the product when wearing Reebok’s easy tone shoe, the women will be more sexually desirable to the men.  Whereas, mthe advertisement can be applied to how women chisel their butt and legs by using toning shoes. Women are generally concerned about their appearance just because to look good. Furthermore, the highlighting of “nice booty” show clearly to the audiences by using the product is the best choice for you. Besides, the audiences will have feelings while they read the headline. On the other hand, the design of the advertisement can be applied into sex appeal. It makes the audience have a sense of curiosity regarding how Reebok could use a women body to be a nice booty. However, a good advertisement can be more toward to the product rather than conscious message and pi...

When to use emotional or rational appeals in advert Emotional appeal in advertising is about appealing to people’s attention by using techniques, such as fear, happiness, empathy and sympathy. Moreover, advertisers focuses on the advertisement's detail lighting, color scheme, detail in tone and mood. It is due to the fact that human lives are viewed as emotional creatures (Smallbusiness.chron.com, 2017). These marketing techniques are suitable to use in charity advertisements. For example, a donation campaign for the victims of natural disaster. Furthermore, advertisers will emphasize on victims who are suffering in the area, along with heart string music as background music. Image via:  https://www.youcaring.com/blog/wp-content/uploads/2016/09/Crowdfunding-for-Natural-Disasters-page-001.jpg Besides that, rational appeal is more to promoting the quality and usability for a particular product. This marketing technique falls under the consumer’s logic by sta...

DAVID JOHN ABBOTT’S COPY STRATEGY Image via: https://www.coloribus.com/adsarchive/prints/crest-extra-whitening-toothpaste-corn-2944155/ The main message for this Crest extra whitening toothpaste ad is that even typical yellow objects such as a corn can also turn white after using this Crest toothpaste. It simply shows how you can achieve pearly white teeth with this product. David’s copywriting approach focuses on promoting brand character by spending time finding facts and doing research about the products before writing (Di Tempora, 2014). This copywriting technique of David can be simply applied to this Crest toothpaste ad as this can help in truly understanding the products and the true appeal of your product. Furthermore, David’s copywriting also focuses on his choice of word to use in the ad. The word he chooses to use in the ads is so real as if he was speaking to you. The Crest ads can use this technique by using an interesting and meaningful word that speaks to ...

A Touch of Legendary, David John Abbott Image via: http://copywritinginaction.com.au/wp-content/uploads/2014/08/david-abbott-foto-540x304.jpg When it comes down to simple classic ads, David Abbott has got it all. One of the most renowned advertising executives himself has been regarded as the greatest copywriter among his generation. What makes him so great? You might be wondering, what makes this particular copywriter stand out? David Abbott created many advertisement pieces that has the ability to make readers grasp hidden messages that can be found in the pieces with just a simple image and quote. The trait that separates each and every copywriter would be their techniques used when producing their own unique piece. Here is an example of one of the pieces that he made. Image via: http://copywritinginaction.com.au/wp-content/uploads/2014/08/sainsburys-grapefruit-1024x697.jpg What makes this piece the perfect example would be how he let his wo...