WEEK 3 - 5 different type of Headlines

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Image via: http://www.inspirational-quotes-short-funny-stuff.com/funny-ads.html


I have chosen this Burger King advertisement for this activity. Firstly, one of the 5 different headlines is direct benefits claim which is “It’s so good even Mr. Ronald can’t resist Burger King®”. The inspiration from this headline that I had created is due to the fact that Ronald is ordering his burgers from his competitor, Burger King because he loves it. Not only that, it displayed the brand’s outstanding quality. Secondly, identify brand is also one of the method I have chosen, which is “Burger King®, the king of all burgers”. The inspiration behind this quote is that it shows the brand’s value and also the fact that it shed light to the brand itself. Thirdly, question headlines that I had chosen are “Have you gotten your burger on this morning? I know Ronald did”. Moreover, I had created a headline with a good question, in hopes that consumers can get the answers quickly, as it is a simple-ended question. Fourthly, horn blowing headline is applied, which is “Even Ronald approves”. It shows that the brand is able to boast how good of a brand it is. Lastly, “They said that clowns should dine like a king, so I went to Burger King®” appears to be a quotation from Mr. Ronald himself. The reason I picked this headline as it is because it is able to draw attention to consumers.

By: Luk Ee Yen


Comments

  1. UnknownSeptember 29, 2017 at 10:19 AM

    Other than that, a curiosity headline may capture the attention from the reader by making the claim that highly remarkable in some way. People will start to feel deprivation when something’s is affecting their knowledge. For example, “Ronald says it is the best!” as the curiosity part of the headline does not give anything away. The reader will read further to find out what message is Ronald mention about. So, they will try to find out more and fill in the missing information to make them feel better. However, many readers are more interested in what you can write for the ads rather than what you have done. 


    Wildfire. M. (2017). Headline Deep Dive: The Curiosity Headline. Available at: http://www.maryrosemaguire.com/2013/07/01/headline-deep-dive-the-curiosity-headline/ [Accessed 29 September 2017].

    Editor: Ting Yie Chee

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