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WEEK 8 - A good PSA ad - Quebec Automobile Insurance Company: "Buckle Up and Stay Alive"

By yinweichiew - November 17, 2017

Quebec Automobile Insurance Company - "Buckle Up and Stay Alive" Image via: https://guerrillaforngo.wordpress.com/portfolio/saaq-buckle-up-stay-alive/ I have selected this Public Service Announcement print ad created by The Quebec Automobile Insurance Society. They develop these sets of the poster to raise awareness of safe driving and using seat belts as to this day, there are still drivers and passengers who die in road accidents because they were not buckled up. Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident (Guerrillaforngo, 2017). I think this PSA ad is really effective because it delivers exactly one “core message” in a straightforward way and this “core message” is the one thing you want the audience to remember and understand (Bizfluent, 2017). The message in this PSA ad is really clear as it stated: “Buckle Up, Stay Alive”. If you are not wearing a seatbelt and you get in a car accident you will poss...

WEEK 7 - Rewriting new copy for billboard

By yinweichiew - November 09, 2017

Image via: http://www.flint-group.com/blog/6-steps-creating-outdoor-billboards-with-impact/ This advertisement is an example of a badly structured billboard. In my opinion, there are too many elements that can be found on the billboard itself that requires a longer period of time to be read. Moreover, billboard as such can cause readers to lose interest, as they will only focus on the name of the company. Furthermore, the fonts used in this billboard ad are more likely the same, which can be confusing and boring at the same time. In short, there is no focus point. According to Clarke (2011), a billboard should be simple, visible and understandable at least 500 feet away. Not only that, it is important to tell them only about key information. A new copy that I personally think is good includes:- Headline “Everybody deserves a good lumber, don’t you think?” Body Copy Benefits: Affordable prices up for grabs Free consultations available Company Name: ...

WEEK 7 - Tips on writing good body copy for outdoor ad

By yinweichiew - November 09, 2017

TIPS ON WRITING GOOD BODY COPY FOR OUTDOOR AD Billboard is a large outdoor advertising space that addressed to grab the driver, pedestrians, and motorists’ attention. Therefore, the advertisement should be written in simple, striking and creative since it will read very quick (Duncan, 2016) . Here are some tips to write body copy for the outdoor ad, included billboard: Conversational tone. This mean, the ad actually say in direct to the consumers. The purpose is to save the space on the billboard, to attract the consumers and getting the message stick and memorable towards them . You may use contractions, slang or even ask questions on the body copy (Print Marketing Blog - Printwand™, n.d.). Text size. It must be large, thick and precise in order to be seen from far distance. 3. The color use. The color use is the key of readability of the ad. As the example, Dark contrasts well with any color with a light value, and Light contrasts well wi...

WEEK 6 - Rewriting Facebook Ad

By yinweichiew - November 05, 2017

Rewriting Facebook Ad Image via: https://blog.wishpond.com/post/106620112514/10-great-and-terrible-facebook-ads-critiqued Lead : Get up to 95% discount on 55,000+ online courses Read More : Develop new skill and change your life through learning Headline : Never Stop Learning Description : Expert Instruction, find the right instructor for you CTA text : Lifetime access, learn on your schedule Call to action button : Start saving now! By: Chiew Yin Wei

WEEK 6 - Facebook Ad Critique

By Unknown - November 04, 2017

Image via: https://www.marketingresults.com.au/blog/2016/06/08/best-facebook-ads/ Farmdrop advertisement ad is interesting as it shows that the customers can get the delicious local food directly from the local farm to a household. In the headline, it says “get delicious food directly from the best local producer” which shows the benefits of Farmdrop that you can connect with the local produce where the farmers get the delicious food which straight away took from the farm and delivers to the your house. The image also delivers a very specific message about what is Farmdrop does. As for the description is simple and straightforward. It shows that the revolution of food distribution is coming. They will provide a better and fresher food for their customers. Besides, they also offer the promo code for the customers which you can get 20 pounds off for the first order as it can get the attention from the customer to order the food. On the other hand, the ad could be improved for...

WEEK 5 - Rewriting Product packaging

By yinweichiew - October 22, 2017

Cocoa Rice by Doves Farm Organic Image via: https://www.pinterest.com/pin/573153490058833769/?lp=true Who doesn’t start the day with cereal? I guess everyone does! But, have you tried our delicious crispy rice cereal with cocoa? You have to! Doves farm organic use the best rice that grown to organic standards special from italy, then toasted in a special cocoa recipe to give you our wonderfully chocolatey Cocoa Rice.. It is 100% made in tasty and healthy to start your day! What we use? Absolutely 71% Wholegrain, do you have constipation problem? Wholegrain rice has high fiber to reduce it. 20% sugar cocoa, this is our delicious source is from! 5% Glucose syrup, our sweeteners made from natural ingredients and we still put it in small amount. Don’t worry! 4% salt, salt of spirit to start your day, why not?! Whoops! Here’s an allergy advice; it may contain hazelnuts and milk. But we’re gluten free, so nothing to worry about! Above is my creative post f...

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