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Headline: Give Blood, Save A Life! Body Copy: TARUC is organizing blood donation campaign on 1st December 2017 at Sunway Pyramid Ground Floor, Blue Zone, from 10 am to 8 pm. Objectives: We hope to raise public awareness towards the life-saving efforts of donating blood. To promote greater awareness about health condition among Malaysians. The TARUC Blood Donation is educating the public about the importance of blood donating We hope more volunteers come to donate their blood to people who needed. We managed to inspire individuals to participate in this act of life-saving. Before you decided to donate blood, please check the lists below: - Above 18-65 years old - Have taken a full meal within 2 hours before donating - More than 45kg - Have no medical condition - Have more than 6 hours of sleep - Females must 3 days after your period is over and 3 weeks after your HPV injection Welcome everyone to join the blood donation. We truly believe ...

Quebec Automobile Insurance Company - "Buckle Up and Stay Alive" Image via: https://guerrillaforngo.wordpress.com/portfolio/saaq-buckle-up-stay-alive/ I have selected this Public Service Announcement print ad created by The Quebec Automobile Insurance Society. They develop these sets of the poster to raise awareness of safe driving and using seat belts as to this day, there are still drivers and passengers who die in road accidents because they were not buckled up. Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident (Guerrillaforngo, 2017). I think this PSA ad is really effective because it delivers exactly one “core message” in a straightforward way and this “core message” is the one thing you want the audience to remember and understand (Bizfluent, 2017). The message in this PSA ad is really clear as it stated: “Buckle Up, Stay Alive”. If you are not wearing a seatbelt and you get in a car accident you will poss...

Image via: http://www.flint-group.com/blog/6-steps-creating-outdoor-billboards-with-impact/ This advertisement is an example of a badly structured billboard. In my opinion, there are too many elements that can be found on the billboard itself that requires a longer period of time to be read. Moreover, billboard as such can cause readers to lose interest, as they will only focus on the name of the company. Furthermore, the fonts used in this billboard ad are more likely the same, which can be confusing and boring at the same time. In short, there is no focus point. According to Clarke (2011), a billboard should be simple, visible and understandable at least 500 feet away. Not only that, it is important to tell them only about key information. A new copy that I personally think is good includes:- Headline “Everybody deserves a good lumber, don’t you think?” Body Copy Benefits: Affordable prices up for grabs Free consultations available Company Name: ...

TIPS ON WRITING GOOD BODY COPY FOR OUTDOOR AD Billboard is a large outdoor advertising space that addressed to grab the driver, pedestrians, and motorists’ attention. Therefore, the advertisement should be written in simple, striking and creative since it will read very quick (Duncan, 2016) . Here are some tips to write body copy for the outdoor ad, included billboard: Conversational tone. This mean, the ad actually say in direct to the consumers. The purpose is to save the space on the billboard, to attract the consumers and getting the message stick and memorable towards them . You may use contractions, slang or even ask questions on the body copy (Print Marketing Blog - Printwand™, n.d.). Text size. It must be large, thick and precise in order to be seen from far distance. 3. The color use. The color use is the key of readability of the ad. As the example, Dark contrasts well with any color with a light value, and Light contrasts well wi...

Rewriting Facebook Ad Image via: https://blog.wishpond.com/post/106620112514/10-great-and-terrible-facebook-ads-critiqued Lead : Get up to 95% discount on 55,000+ online courses Read More : Develop new skill and change your life through learning Headline : Never Stop Learning Description : Expert Instruction, find the right instructor for you CTA text : Lifetime access, learn on your schedule Call to action button : Start saving now! By: Chiew Yin Wei

Image via: https://www.marketingresults.com.au/blog/2016/06/08/best-facebook-ads/ Farmdrop advertisement ad is interesting as it shows that the customers can get the delicious local food directly from the local farm to a household. In the headline, it says “get delicious food directly from the best local producer” which shows the benefits of Farmdrop that you can connect with the local produce where the farmers get the delicious food which straight away took from the farm and delivers to the your house. The image also delivers a very specific message about what is Farmdrop does. As for the description is simple and straightforward. It shows that the revolution of food distribution is coming. They will provide a better and fresher food for their customers. Besides, they also offer the promo code for the customers which you can get 20 pounds off for the first order as it can get the attention from the customer to order the food. On the other hand, the ad could be improved for...

Cocoa Rice by Doves Farm Organic Image via: https://www.pinterest.com/pin/573153490058833769/?lp=true Who doesn’t start the day with cereal? I guess everyone does! But, have you tried our delicious crispy rice cereal with cocoa? You have to! Doves farm organic use the best rice that grown to organic standards special from italy, then toasted in a special cocoa recipe to give you our wonderfully chocolatey Cocoa Rice.. It is 100% made in tasty and healthy to start your day! What we use? Absolutely 71% Wholegrain, do you have constipation problem? Wholegrain rice has high fiber to reduce it. 20% sugar cocoa, this is our delicious source is from! 5% Glucose syrup, our sweeteners made from natural ingredients and we still put it in small amount. Don’t worry! 4% salt, salt of spirit to start your day, why not?! Whoops! Here’s an allergy advice; it may contain hazelnuts and milk. But we’re gluten free, so nothing to worry about! Above is my creative post f...

An interesting copy for a product's packaging According to Brand New Copy (2017), a persuasive and good copywriting encourages people to take action. The way your message is delivered makes all the difference whether the aim is to get consumers to subscribe to your mailing list, or buy your products or services. A compelling headline is arguably the most important part of a copy, as it compels readers to read more. Thus, no matter how persuasive your body copy is, if your readers do not get past your headline, the rest is pretty much redundant. Furthermore, an interesting copy for a product’s packaging is to entice it with benefits. According to Shopify (n.d.), to spark a potential buyer’s attention is to highlight the benefits of each feature of a particular product. In short, do not just sell a product, sell an experience. Moreover, a copy that is visually appealing is an interesting copy. One of the rules of copywriting by Leo Burnett is to “make it inviting to look at” - ...

CW-X VENTILATOR WEB TOP AND STABILYX VENTILATOR SHORT Image by: http://maybegravy.typepad.com/maybe_im_gravy/print-ads/ Good news for good people! Introducing CW-X new product, ventilator top and short that has amazing features! Say no more to your humdrum sports outfit! Its top made from 80% coolmax and 20% Lycra that carrying moisture, it keeps your body away from swelter. It also got 2-way stretch support web, so it will improve your body posture, balance, and arm motion. Yes! You can go with your most flexible movement by this shirt! You don’t need to be worry of sun exposure that has bad UV radiation for your skin, because it provides UPF 40+ for UVA/UVB protection. Accelerated recovery, it helps you to reduce fatigue and keep your blood streams increases as for targeted support. Do you know one of the proper posture requirements is your muscles must be aligned? Anatomically engineered exoskeleton is on this ventilator top! Both top and short has ...

Five elements of the laddering process: A laddering process is a tool used in marketing research method which can find out the customers’ purchasing behaviour by buying the products and services. There are five elements of the laddering process which consist of attributes, feature, product benefit, customer benefit, and value. Attributes: Attributes describes how the individuals recognize a product or service. For example, “I want to buy this bag because it is a convertible.” Feature: By telling the consumer of your feature and function of the product. It shows what is different from others in the market. For example, the shoe is comfortable and soft. Product benefit: Product benefit included the differences of product or service that the features are experienced and used by the customers.  Customer benefit: Customer benefit describes how customers feel after experiencing the products or services. They may focus on what is the benefit for them so that they will...

Image via: http://www.inspirational-quotes-short-funny-stuff.com/funny-ads.html I have chosen this Burger King advertisement for this activity. Firstly, one of the 5 different headlines is direct benefits claim which is “It’s so good even Mr. Ronald can’t resist Burger King ®” . The inspiration from this headline that I had created is due to the fact that Ronald is ordering his burgers from his competitor, Burger King because he loves it. Not only that, it displayed the brand’s outstanding quality. Secondly, identify brand is also one of the method I have chosen, which is “Burger King ® , the king of all burgers”. The inspiration behind this quote is that it shows the brand’s value and also the fact that it shed light to the brand itself. Thirdly, question headlines that I had chosen are “Have you gotten your burger on this morning? I know Ronald did”. Moreover, I had created a headline with a good question, in hopes that consumers can get the answers quickly, as it is...

What is Headline? A headline is one of the most important pieces of communication in advertising. It is designed to draw customers attention to read into the ad. It definitely makes a difference between which stories get read and which get ignored. If you do it well, you’ll turn a prospective customer into a sale but if you do it poorly,  the whole pitch will properly get passed over. Image via:  https://extra.ie/lifestyle/health/controversial-irish-cancer-society-ad-picks-up-industry-awards Tips for writing great headline One of the tips of creating a good headline is by stating the offering or guarantee in the headline. These tips work the best especially when you have a promotion going on. By this, you can write a clear and concise headline that will lure customers in. For example, “Get 3 months of Spotify Premium for $0.99” by Spotify. Furthermore, your print ad will stand out by making a bold and simple headline. Make a statement that is noticea...