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An interesting copy for a product's packaging According to Brand New Copy (2017), a persuasive and good copywriting encourages people to take action. The way your message is delivered makes all the difference whether the aim is to get consumers to subscribe to your mailing list, or buy your products or services. A compelling headline is arguably the most important part of a copy, as it compels readers to read more. Thus, no matter how persuasive your body copy is, if your readers do not get past your headline, the rest is pretty much redundant. Furthermore, an interesting copy for a product’s packaging is to entice it with benefits. According to Shopify (n.d.), to spark a potential buyer’s attention is to highlight the benefits of each feature of a particular product. In short, do not just sell a product, sell an experience. Moreover, a copy that is visually appealing is an interesting copy. One of the rules of copywriting by Leo Burnett is to “make it inviting to look at” - ...

CW-X VENTILATOR WEB TOP AND STABILYX VENTILATOR SHORT Image by: http://maybegravy.typepad.com/maybe_im_gravy/print-ads/ Good news for good people! Introducing CW-X new product, ventilator top and short that has amazing features! Say no more to your humdrum sports outfit! Its top made from 80% coolmax and 20% Lycra that carrying moisture, it keeps your body away from swelter. It also got 2-way stretch support web, so it will improve your body posture, balance, and arm motion. Yes! You can go with your most flexible movement by this shirt! You don’t need to be worry of sun exposure that has bad UV radiation for your skin, because it provides UPF 40+ for UVA/UVB protection. Accelerated recovery, it helps you to reduce fatigue and keep your blood streams increases as for targeted support. Do you know one of the proper posture requirements is your muscles must be aligned? Anatomically engineered exoskeleton is on this ventilator top! Both top and short has ...

Five elements of the laddering process: A laddering process is a tool used in marketing research method which can find out the customers’ purchasing behaviour by buying the products and services. There are five elements of the laddering process which consist of attributes, feature, product benefit, customer benefit, and value. Attributes: Attributes describes how the individuals recognize a product or service. For example, “I want to buy this bag because it is a convertible.” Feature: By telling the consumer of your feature and function of the product. It shows what is different from others in the market. For example, the shoe is comfortable and soft. Product benefit: Product benefit included the differences of product or service that the features are experienced and used by the customers.  Customer benefit: Customer benefit describes how customers feel after experiencing the products or services. They may focus on what is the benefit for them so that they will...

Image via: http://www.inspirational-quotes-short-funny-stuff.com/funny-ads.html I have chosen this Burger King advertisement for this activity. Firstly, one of the 5 different headlines is direct benefits claim which is “It’s so good even Mr. Ronald can’t resist Burger King ®” . The inspiration from this headline that I had created is due to the fact that Ronald is ordering his burgers from his competitor, Burger King because he loves it. Not only that, it displayed the brand’s outstanding quality. Secondly, identify brand is also one of the method I have chosen, which is “Burger King ® , the king of all burgers”. The inspiration behind this quote is that it shows the brand’s value and also the fact that it shed light to the brand itself. Thirdly, question headlines that I had chosen are “Have you gotten your burger on this morning? I know Ronald did”. Moreover, I had created a headline with a good question, in hopes that consumers can get the answers quickly, as it is...

What is Headline? A headline is one of the most important pieces of communication in advertising. It is designed to draw customers attention to read into the ad. It definitely makes a difference between which stories get read and which get ignored. If you do it well, you’ll turn a prospective customer into a sale but if you do it poorly,  the whole pitch will properly get passed over. Image via:  https://extra.ie/lifestyle/health/controversial-irish-cancer-society-ad-picks-up-industry-awards Tips for writing great headline One of the tips of creating a good headline is by stating the offering or guarantee in the headline. These tips work the best especially when you have a promotion going on. By this, you can write a clear and concise headline that will lure customers in. For example, “Get 3 months of Spotify Premium for $0.99” by Spotify. Furthermore, your print ad will stand out by making a bold and simple headline. Make a statement that is noticea...

Opposition of Emotional and Rational ads  Image via: https://sairahusain.wordpress.com/tag/nice-booty-great-sole/ Regarding the headline, “nice booty, great sole” show the features of the product when wearing Reebok’s easy tone shoe, the women will be more sexually desirable to the men.  Whereas, mthe advertisement can be applied to how women chisel their butt and legs by using toning shoes. Women are generally concerned about their appearance just because to look good. Furthermore, the highlighting of “nice booty” show clearly to the audiences by using the product is the best choice for you. Besides, the audiences will have feelings while they read the headline. On the other hand, the design of the advertisement can be applied into sex appeal. It makes the audience have a sense of curiosity regarding how Reebok could use a women body to be a nice booty. However, a good advertisement can be more toward to the product rather than conscious message and pi...

When to use emotional or rational appeals in advert Emotional appeal in advertising is about appealing to people’s attention by using techniques, such as fear, happiness, empathy and sympathy. Moreover, advertisers focuses on the advertisement's detail lighting, color scheme, detail in tone and mood. It is due to the fact that human lives are viewed as emotional creatures (Smallbusiness.chron.com, 2017). These marketing techniques are suitable to use in charity advertisements. For example, a donation campaign for the victims of natural disaster. Furthermore, advertisers will emphasize on victims who are suffering in the area, along with heart string music as background music. Image via:  https://www.youcaring.com/blog/wp-content/uploads/2016/09/Crowdfunding-for-Natural-Disasters-page-001.jpg Besides that, rational appeal is more to promoting the quality and usability for a particular product. This marketing technique falls under the consumer’s logic by sta...